mánadagur 1. oktober 2007síða 45
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with a practical touch
intractable situation.
The Faroes is now faced with
another intractable situation:
accelerating globalization and
the critical need to fashion a
profitable comparative advantage
for itself. Not the easiest of
tasks for even the most entre
preneurially sophisticated of
societies, yet the Faroese have
cleverly and patiently crafted a
plan, and now all that remains is
but to execute it. I refer, of
course, to the country’s Vision
2015, the hope and dream that
the Faroes will become one of
the most progressive nations of
the world by 2015. A bit
audacious some might say, but I
for one am the eternal optimist,
and I must admit the dream
seems to ring true, given the
country’s history of patiently and
steadfastly striving for excellence
in a very practical way.
This being the case, it comes as
no surprise that other Americans
have picked up on the remarkable
potential for tremendous
economic and social development
possessed by this unique
microcosm of a country, nestled
in the heart of the pristine North
Atlantic Ocean. By way of
illustration, several years ago I
participated in the launch of
Intel’s new Centrino WiFi chip. I
had written to Sean Maloney,
current executive vice president
of Intel and then in charge of their
WiFi program, sharing with him
the extraordinary engagement of
the Faroese in the wireless world.
He immediately returned my
email and we set up a series of
teleconferences. Maloney was
captivated by what the Faroese
had done with longdistance
wireless signals and wanted to
feature the Faroes and its very
practical accomplishments at a
huge event in Las Vegas laun
ching the new Centrino chip. The
end result was a fiveminute
portrait of the Faroes that featured
not only grass roofs, but also
some very remarkable technology
put together in a very practical
and efficient way.
Now promoting the Faroes and
its potential is a pleasant and
engaging task and over the years
I have nurtured relationships
with a variety of international
business people, all of whom
share a common vision in the
potential of the Faroese and what
could be their amazing destiny.
Many of my colleagues have
visited the Faroes, liked what
they saw and returned to their
distant shores to await the
evolution of opportunity. Now it
would appear that the waiting is
over. Faroese entrepreneurs are
starting more and more
internationally interesting
businesses. Local investors are
lining up to take advantage of
opportunities both within the
Faroes and beyond, often linked
with international and especially
American entrepreneurs and
seasoned venture capital funds.
Again, this interest is not
surprising. The Faroes sits in the
heart of the North Atlantic
astride the remnants of the Gulf
Stream. As a consequence, it is
extremely well positioned for all
types of maritime research.
Efforts are now underway to
forge an oceanographic research
consortium that will diligently
and systematically tap into the
tremendous research potential
here, whether it be focused on
the study of the ocean currents or
fluctuating fish stocks or climate
change. As an island nation, the
Faroese are extremely concerned
about the environment and issues
of sustainability. In this light,
green energy is yet another
fascinating topic in the Faroes
and a study is underway to
investigate the practicality of
using the constant rhythm of the
waves to generate power.
To capitalize on this growing
interest in the Faroes and to foster
accelerated collaboration with the
international business community,
I recently formed another new
company, Rainmaker Partners, in
association with Tróndur Djur
huus, a talented business and com
munity leader who understands
and practices the Faroese art of
patiently and steadfastly achiev
ing the most practicable solutions
to the most intractable problems.
Even though we only recently
launched the company, we have
already entered into a number of
collaborative agreements with
eager international partners to
facilitate and promote the deve
lopment of some highly imagi
native and potentially profitable
initiatives that are all grounded in
Faroese expertise. This bodes
well for the future.
Personally, I find the growing
international focus on the Faroes
and the entire North Atlantic
region as a whole to be most
exciting and deeply satisfying.
The visit by former President
Bill Clinton to the Faroes is but
one powerful manifestation of
this growing interest. Now I
would not be surprised that once
President Clinton shares his
experiences in the Faroes with
the Honorable Senator from New
York, that both of them might
well wend their way back to the
Faroes in the not too distant
future to relax a bit in this most
peaceful and enterprising corner
of the planet and to seek out a
quiet cup of coffee with a
newfound friend or two to catch
up on the latest trends in the
Faroes. After all practical,
resourceful folk usually enjoy
chatting with other practical,
resourceful folk. And no doubt
two residents of New York might
well find it rather enjoyable to
walk along the street in Tórshavn
commemorating the intrepid
Jónas Bronck and his incredible
adventures long ago in the new
world.
Michael Paul Reveal holds a
juris doctorate in law from the
University of Hawaii. He and
his wife, Lynn Reveal, have
resided in the Faroes since
1996. His company, Reveal
International, provides legal and
business consultancy services
worldwide. He recently
formed Rainmaker Partners with
Tróndur Djurhuus to focus on
strategic investment options for
local and international investors,
especially focusing on projects
grounded in Faroese expertise
and talent.
In the early 1970 the Faroese
fish industry started to export
frozen fish to USA. This export
was a cooperation with the
Icelandic company Cold Water
which had established
themselves in USA and very
successfully marketed icelandic
fish products.
The Faroese export grew to
considerable proportions and
for almost 20 years USA was
the main market for faroese
fish products.Generally the
market was favourable with
high prices, which the european
markets generally could not
compete with. Both the faroese
fish industry and the faroese
society benefited immensely by
the american market.
When the faroese fish
industry collapsed in the sad
90ies the export to USA came
to a halt and never regained
the same volume as earlier.
Today the trade between USA
and Faroes is on a very small
scale which I feel is not
satisfactory. Still the US fish
market is attractive and offers
good opportunites for faroese
fish exporters.
Personally I dont understand
why faroese importers of
general goods such as timber,
building materials, cars, grains,
food stuffs etc., dont open up
for more trade with US
companies instead of
concentrating their import via
Denmark and EU. As Faroese
banks, which lately have
extended their operations
outside Faroes, should study
US financial opportunities.
We have high hopes for a
Faroese oil industry and no
doubt we will see more to US
companies in this field in the
coming years.
Of course Faroes is a small
market with an annual import
value of USD 1 Billion, but
personally I would welcome
more US initiatives with trade
missions, cultural visits and
increased political contacts.
The Faroese Government on
the other hand should consider
opening up a Faroese Trade
Mission or small Embassy in
Washington. Faroese students
should be encouraged to study
at the many fine american
universities. I permit myself to
quote President John F
Kennedy :
“Let us think of education as
the means of developing our
greatest abilities, because in
each of us there is a private
hope and dream, which
fulfilled, can be translated into
benefit for everyone and
greater strength for our nation”.
Both the largest democray in
the world, America, and Faroes,
the smallest one, will benefit
of more cooperation.
Johan Mortensen,
Manager for the US oil
company, Anadarko Faroes
Company
Mr President,
more trade, please
by jóhan
mortesen